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Fitness Works: QFC Brings Fitness to the Workplace

12 Feb 2017

At the QFC, we wholeheartedly believe in the messages of National Sport Day and understand the importance of a healthy and active lifestyle to our most valued asset; human capital.
Yousef Fakhroo, Chief Marketing and Corporate Communications Officer at the QFC Authority
In line with Qatar National Sport Day, the Qatar Financial Centre (QFC) planned a host of activities both online and in its premises to encourage healthier habits and a more active lifestyle. The activities aimed to nurture body and mind for a healthier community and workplace.

In collaboration with Ghanim Al-Sulaiti, co-founder of Evergreen Organics; Doha's first-ever vegan café, the QFC launched an Instagram photo competition calling on all residents to share their favourite healthy plant-based recipes. The competition will run until the end of February with star judge Ghanim Al-Sulaiti rewarding 3 winners with iPads including healthy recipes courtesy of Evergreen Organics. Employees were also challenged to go vegan for a day.

On the Sunday and Monday preceding the nationwide event, the QFC collaborated with Anytime Fitness, Sports Corner and F45 Training to offer employees various classes, ranging from Yoga and Pilates to full body cardio workouts.

And, as part of its commitment to give back to the community, a donation box was set up in QFC premises, where employees and visitors alike were encouraged to donate sports clothes, toys and equipment which will be distributed to children across the country. This allowed the QFC to spread the joy of sport with all members of the community.

Commenting on the full-fledged National Sport Day campaign, Yousef Fakhroo, Chief Marketing and Corporate Communications Officer at the QFC Authority stated: "Our internal and external campaigns were initiated with the objective to allow QFC employees and firms to interact outside normal business, and unite under a common vision for a greener, healthier and more active community." He continued: "At the QFC, we wholeheartedly believe in the messages of National Sport Day and understand the importance of a healthy and active lifestyle to our most valued asset; human capital."

For more information on the QFC Instagram photo competition, visit the QFC's Instagram page @QFCauthority and take part in encouraging a healthy lifestyle.

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